Work with us

NOVICKRAIS is your design and innovation partner. We work with established and emerging enterprises, entrepreneurs and investors to design businesses, brands, products, experiences for the digital and 3D world. We believe brands must be rooted in human truths in order to connect with users on a deep emotional level, drive impact and new sources of value creation.

Start New
Business

We partner with entrepreneurs to frame new opportunities, and bring new ideas and products to life. We design new business models, workshops and accelerator programs, design brand-led user experiences across each brand channel.

Refresh Your
Business

We design institutional leadership and employee engagement programs, advise on corporate guidance and provide ongoing brand guardianship and consulting services.

Who We are

  • Shari Novick / Founder & CEO

    Shari’s experience includes leadership roles at Siegel + Gale and Wolff Olins, where she launched the NYC office and led account teams in the delivery of branding, marketing, communications and design programs in the US, Europe and LatAm. NOVICKRAIS is the combination of brand and UX design agency SMITHRAIS and Planet Sur, which she founded to create sustainable brands and ventures that drive impact and growth.

    Clients Shari has partnered with include E*TRADE, HP, Icon Aircraft, JPMorgan Chase, LVMH, MasterCard, Microsoft, MoMA, NASA, Nike, Pepsico, Scotiabank and US Steel. Most recently, she has been working with leaders in government and the public and private sectors to develop a country brand for a nation in the Caribbean to drive sustainable economic development by attracting foreign direct investment, trade and tourism. A frequent speaker, board member and awards show judge, she develops and leads workshops, participates on panels and presents at major conferences on the subjects of consumers, brands and branding, Corporate Culture & Sustainability and The Impact of Digitization on Society to executive audiences at Columbia Business School and grad students from the Masters in Branding program at SVA, to 400 ad and media executives at a local chapter of ABAP in Brazil. Shari was also invited to join in the first-ever roundtable on The Role of Diversity and Business in Economic Empowerment for All hosted by ING.

  • Van RAIS / Founder & Chief Creative Officer

    Van’s approach to design comes from careful observation of and curiosity about society and culture—and a desire to provoke interaction between seemingly distant worlds. “Pushing the limitations of branding or using it as a platform for innovation,” he says, “is the way to find a unique point of view and brand identity.”

    Van has worked with a wide range of brands on a variety of deliverables, from visual identities to websites and publishing to collateral, direct mail pieces, exhibits and environmental installations. Before becoming a founder of SMITHRAIS and cSuite, he held senior creative leadership positions at top New York agencies including Interbrand, Siegel+Gale, Lippincott, R/GA and AKQA. His clients have included AT&T, AviancaTaca Airline, BASELAYER (hardware/software for data centers), Province of Manitoba (Canada), CapitalOne, eBay, John Jay College, Hewlett-Packard, Hudson Connection (400 years of the Dutch in New York City), Intel, IO, Mars, Microsoft, Novelis, Starbucks, Telefonica, TelMex, Tishman, Verizon and Xerox.

    A product and graphic designer with a keen sense for user experience and interactive design. His work has been recognized by Communication Arts, Coupe Magazine, HOW Magazine, the Art Directors Club, ReBrand, Applied Arts and Step 100.

What We Do

  • Invent the future / Growth strategy / Innovation platforms / Business design

    Build a brand / Brand, product and experience strategy / Visual brand language and identity design systems / Brand voice and verbal identity

    Tell your story / Communication, content creation, writing, photography, illustration and motion graphics

  • Make it real / Graphic, environmental and industrial design

    Power to you / Digital tools, app design for iOS and Android, mobile and web collaboration platforms

    Be more loved / Integrated and traditional advertising in print or digital

    Be found and seen / Awareness, lead generation & inbound marketing

    Move on / Brand-led workshops, inspiration and training, and accelerator programs

About Us

  • Design awards / Around 35

    Founded / October 2011

    Team / International and diverse team based in NYC. Specialize in not being specialized

  • Skills / Our team includes business and brand strategists, graphic designers, product designers, technologists, writers, editors, producers, directors, data scientists, engineers and friends

    Obsessions / Creating value, driving growth, making an impact, human experiences, tech, New York City, world cultures, traveling, art, design, furniture, food, Marshall McLuhan and forever improving